The festival of Akshaya Tritiya was celebrated with enthusiasm in Pune despite rising gold prices. Traditionally considered an auspicious day for buying gold and starting new ventures, the festival saw a steady flow of customers in jewellery stores across the city. While some buyers opted for lightweight jewellery due to high prices, others invested in gold coins and digital gold schemes. In addition to gold purchases, there was also a noticeable increase in the sale of cooling appliances such as air conditioners, coolers, and refrigerators, driven by the ongoing heatwave. Retailers reported a positive business trend, indicating strong consumer sentiment. The festival also contributed to increased activity in local markets, boosting the overall economy at the city level.